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How The ‘Niche’ Sex Toy Market Grew Into An Unstoppable $15B Industry
That’s why we called on three sex toy experts (nay, connoisseurs) and asked them to give us the 411 on the main types of male sex toys toys — all of which can be bought online. Whether you’re perusing the aisles and displays at an IRL sex toy emporium or scrolling online, shopping for a sex toy can be a little overwhelming. Like the name suggests, you pop it in and keep it there, like a plug. Butt plugs aren’t designed to hit one specific spot, the way prostate massagers are—they’re great for generally stimulating the anus and rectum and delivering that satisfying sensation of “fullness.”
Plus, it’s water-resistant and can be used in the shower for wet play. It can make for a thrilling experience when a partner is controlling its vibration speed and strength from a distance. Public reviews indicate that this toy requires a hand (or two!) to be most effective, but is equipped with technology that allows for remote play using Lovense’s app. You don’t even need another partner, per se, for this specific toy — Lovense’s app has recently integrated an AI function from ChatGPT that allows you to ask a robot to create unique, exciting masturbatory patterns for you.
In the late 13th century, Bertolina of Bologna 18, Italy, was tried for sodomy with other women. An anonymous accuser testified to her public reputation as a sodomite and claimed she had employed a sexual instrument(animal dildo) with two silk testicles to gratify her female lovers. That’s why the primary source of information on sex toy usage from the middle ages are penitential manuals and trial records.
Nonporous and less prone to discoloration, the Rechargeable model’s silicone head eliminates any previous concerns about phthalates, a plasticizer in the Original version’s vinyl head. Virtually all of our testers reported that the Magic Wand was the only toy in our test group that could consistently bring them to an intense climax quickly, intuitively, effectively, and predictably. In an essay published in the book Mothers Who Think, sex expert Susie Bright calls the Magic Wand a “miracle” because its power enables many users to have an orgasm within 60 seconds. Multiple academic research studies have found that prescribing the Magic Wand is one of the most effective therapies for women who struggle with chronic anorgasmia, or the inability to reach orgasm. The flexible pointed tip of this teardrop-shaped vibrator offers intense pinpoint stimulation, while the loop handle makes it easier than most to hold. Sync products for remote partner play, as well as for solo experiences.
Some vibrators are designed more for external clitoral stimulation (like the famous Hitachi Magic Wand), while others are specifically curved to target the G-spot—more on those in the next section. Because the adult industry is more vulnerable to fraud and chargebacks, it’s considered high-risk by banks and payment processing companies. This can make obtaining merchant services a frustrating process, from dealing with unnecessary fees to being denied service altogether. To process credit cards and online transactions so you can be properly compensated for providing your sex toy products, you’ll need to find a payment processor that supports selling adult products and services.
In the U.S., the most common item bought is a dildo; whereas in the other top-ranking countries, like the U.K., Germany, and Australia, vibrators are most common. Differentiating itself from other countries, the U.S. has penis sleeves and strap-ons as some of its most popular items. The market is highly competitive with the presence of global and local manufacturers & distributors. The competitive landscape in the industry is complex, encompassing various strategies related to product differentiation, branding, distribution, and compliance.